Monday, January 17, 2005

Using Testimonials To Add Credibility To Email Creative

Paul Soltoff recently released an article on Clickz mentioning using testimonials as a means to add credibility to email creative. Paul goes through a couple of interesting statistics on people who have rated a product. Paul suggests to add testimonials to your emails to give potential buyers a solid degree of comfort in your product.

eINFO - a collection of articles and studies about email marketing

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