The Importance of Segmentation

In ReturnPath’s January eNewsletter they give three tips on improving your customer relationships with segmentation.

• Bucket your audience. Analyze your best customers, worst customers, and everyone in between.
• Break up your list. Depending on product or service, our list could be divided by demographics, purchasing history, interest levels, etc.
• Speak directly to your various target audiences. Send each segment a unique content set for maximum impact and response.

eINFO – a collection of articles and studies about email marketing.