Jim McCraigh wrote an article, How to Make Your Ezine Readers Take Action – NOW, talking about how you need some kind of deadline or scarcity factor to make your prospect take action. Jim points out that deadlines work better if they are specific and relatively short term. He also mentions using limited availability only when it is absolutely true. When you have an unlimited supply you can always offer a fixed number of units for a special price.
eINFO – a collection of articles and studies about email marketing