Friday, January 21, 2005

Holiday Email Success

Return Path released its Holiday Email 2004 Consumer Survey. Here are some of the key survey finds:

  • 98.6% of consumers surveyed felt they received an increase in email volume this holiday season
  • 60.1% said they just deleted the additional emails unread
  • 27.1% unsubscribed to email that cam too often
  • 23.4% hit their ISP “this is spam” button

What these numbers show is that relevancy to the consumer is meaningful. Without relevancy, subscribers complain, unsubscribe or ignore your messages – flattening response, diluting brand value and risking the deliverability of all your email.

eINFO – a collection of articles and studies about email marketing.

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