Return Path released its Holiday Email 2004 Consumer Survey. Here are some of the key survey finds:
- 98.6% of consumers surveyed felt they received an increase in email volume this holiday season
- 60.1% said they just deleted the additional emails unread
- 27.1% unsubscribed to email that cam too often
- 23.4% hit their ISP “this is spam” button
What these numbers show is that relevancy to the consumer is meaningful. Without relevancy, subscribers complain, unsubscribe or ignore your messages – flattening response, diluting brand value and risking the deliverability of all your email.
eINFO – a collection of articles and studies about email marketing.