Friday, January 28, 2005

Study Finds Marketers Have Under-Performing Campaigns With Out Testing

A recent article citing Juptier’s report, Effective E-mail Marketing, states that many email marketers have under-performing campaigns because they fail to take such steps such as segmenting offers to groups of consumers and conducting A/B tests to determine the most effective promotions. The article gives a couple of interesting stats.

  • 40% of marketers employ email testing strategies
  • 31% use email click-through data
  • 47% of email testers realize average conversion rates of more than 3%

eINFO – a collection of articles and studies about email marketing

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