Wednesday, January 26, 2005

Tips to Keep Your Email Error-Free

Karen Gedney wrote an article, Prufread Those E-mail Messages, giving tips on how to ensure you are producing an error-free email. Her are the tips she gave:Ask the copywriter to review the initial design

  • Put email through the same proofreading process as print collateral
  • Send a test email to yourself and all parties involved in the approval process
  • Proofread online in different formats (Mac, PC, AOL, Outlook…)
  • Print out the email
  • Create a proofreading checklist with all must-have information
  • Make sure you can actually do the desired action
  • Use a spell checker, but don’t rely on it
  • Read once for meaning and once for typos
  • Pay special attention to subject lines

eINFO – a collection of articles and studies about email marketing

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