Tips to Keep Your Email Error-Free

Karen Gedney wrote an article, Prufread Those E-mail Messages, giving tips on how to ensure you are producing an error-free email. Her are the tips she gave:Ask the copywriter to review the initial design

• Put email through the same proofreading process as print collateral
• Send a test email to yourself and all parties involved in the approval process
• Proofread online in different formats (Mac, PC, AOL, Outlook…)
• Print out the email
• Create a proofreading checklist with all must-have information
• Make sure you can actually do the desired action
• Use a spell checker, but don’t rely on it
• Read once for meaning and once for typos
• Pay special attention to subject lines

eINFO – a collection of articles and studies about email marketing