Loren McDonald, Vice President of EmailLabs, will be hosting a virtual seminar, January 26, on how to get your enewsletters read. The seminar will cover:
- the challenges: filters, bounces, ISP practices, junk folders, spam complaints, overloaded inboxes, consumer habits, preview panes, blocked images and more.
- best practices: double opt-in, bounce management, email design and format, email authentication, ISP relations, building subscriber trust, understanding spam filters, analyzing your email results, testing, and more.
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