Tuesday, January 25, 2005

Segmenting Your Rural Shoppers

Paul Soltoff’s recent article, Fuel-Efficient E-mail Marketing, talks about how to segment you email file for the shoppers in your rural districts. Paul makes the conclusion that since rural customers do not have the access to a wide variety of retail stores that they are more likely to buy products via the web. Paul supplies an interesting statistic…”rural Americans account for 38% of total Internet visits, they accounted for 44% of visits to shopping sites”.

eINFO – a collection of articles and studies about email marketing

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