Monday, January 03, 2005

ExactTarget Reveals Their 2005's Top Email Trends

ExactTraget released their 2005's Top Email Trends.
  • Sending unique messages based on individual attributes at an appropriate frequency
  • Frequency becomes individually driven
  • Software user interfaces become easier to use
  • Data integration fuels relationship marketing
  • Automated/Event-driven emails
  • Email will become the great marketing equalizer
  • "From" address will become the most import factor in determining the intial success of an email program
  • Better control and compliance within organizations
  • In-house email will convert to Email Service Providers

eINFO - a collection of articles and studies about email marketing

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