- Sending unique messages based on individual attributes at an appropriate frequency
- Frequency becomes individually driven
- Software user interfaces become easier to use
- Data integration fuels relationship marketing
- Automated/Event-driven emails
- Email will become the great marketing equalizer
- "From" address will become the most import factor in determining the intial success of an email program
- Better control and compliance within organizations
- In-house email will convert to Email Service Providers
eINFO - a collection of articles and studies about email marketing
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