Friday, September 16, 2005

Three Email Tactics from J Jill

MarketingSherpa released a new article (open access until Sept 25, 2005) that takes a look at how J Jill uses the email marketing channel. The article goes through three email tactics J Jill uses:
  • Segment, then target. Their email database is segmented so that each customer receives the emails that are most relevant to them.
  • Test often and within campaigns.
  • Coordinating with other departments.

eINFO – a collection of articles and studies about email marketing.

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