Three Email Tactics from J Jill

MarketingSherpa released a new article (open access until Sept 25, 2005) that takes a look at how J Jill uses the email marketing channel. The article goes through three email tactics J Jill uses:

• Segment, then target. Their email database is segmented so that each customer receives the emails that are most relevant to them.
• Test often and within campaigns.
• Coordinating with other departments.

eINFO – a collection of articles and studies about email marketing.