Friday, September 16, 2005

How Can You Increase the Effectiveness Of Your Email Campaign?

In the latest BtoB Email Marketer Insight newsletter the question, “How can I increase the bottom line effectiveness of my email campaigns?”, was asked.

Answer: Build better relationships with your subscribers.

You may ask yourself how you are supposed to do this. The expert stated that you need to ask questions.
  • Why are they subscribed?
  • Why do they buy from you?
  • Why do they bother to keep reading your email?

Take the answers to these questions and start building segments. The start talking to those segments they way they told you to talk to them. Be relevant and timely!

eINFO – a collection of articles and studies about email marketing.

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