- Fewer than 5% of emails contained personalization
- A specific call to action was missing from 27% of messages
- 25% of messages included some kind of discount offer
- Fewer than 20% of messages tried to entice people to buy an item for an event or holiday.
SilverPop should be releasing Phase II real soon. I will post a link as soon as I get notification.
eINFO – a collection of articles and studies about email marketing.