Preview Stats for SilverPop’s Retail Email Marketing Study

Clickz.com released an article. with some preview stats from the upcoming Phase II of SilverPop’s “2005 Retail Email Marketing Study”.

• Fewer than 5% of emails contained personalization
• A specific call to action was missing from 27% of messages
• 25% of messages included some kind of discount offer
• Fewer than 20% of messages tried to entice people to buy an item for an event or holiday.

SilverPop should be releasing Phase II real soon. I will post a link as soon as I get notification.

eINFO – a collection of articles and studies about email marketing.