Tuesday, September 20, 2005

Preview Stats for SilverPop’s Retail Email Marketing Study

Clickz.com released an article. with some preview stats from the upcoming Phase II of SilverPop’s “2005 Retail Email Marketing Study”.
  • Fewer than 5% of emails contained personalization
  • A specific call to action was missing from 27% of messages
  • 25% of messages included some kind of discount offer
  • Fewer than 20% of messages tried to entice people to buy an item for an event or holiday.

SilverPop should be releasing Phase II real soon. I will post a link as soon as I get notification.

eINFO – a collection of articles and studies about email marketing.

No comments:

Post a Comment