Tuesday, September 20, 2005

MailerMailer Email Marketing Metrics Report: H1 2005

MailerMailer released their Email Marketing Metrics Report: H1 2005. Here are some of the high level findings.
  • Open and click rates remained steady.
  • Unique open rates increased for many industries. Government, computer, and real estate companies experienced the largest gains.
  • Several industries, such as computing, government, and religious organizations received higher click rates.
  • Subscribers were more likely o open and click on emails sent on weekends and early in the week.
  • Personalized emails continued to receive higher open and click rates.
  • Emails with 20 or more hyperlinks received far more clicks than average.

eINFO – a collection of articles and studies about email marketing.

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