MailerMailer Email Marketing Metrics Report: H1 2005

MailerMailer released their Email Marketing Metrics Report: H1 2005. Here are some of the high level findings.

• Open and click rates remained steady.
• Unique open rates increased for many industries. Government, computer, and real estate companies experienced the largest gains.
• Several industries, such as computing, government, and religious organizations received higher click rates.
• Subscribers were more likely o open and click on emails sent on weekends and early in the week.
• Personalized emails continued to receive higher open and click rates.
• Emails with 20 or more hyperlinks received far more clicks than average.

eINFO – a collection of articles and studies about email marketing.