Strategies To Cut Some Length Without Cutting Quality From Your Emails

MailerMailer released an article that provides nine strategies to shorten your e-newsletter without harming the content.

• Provide digests in the newsletter, post complete articles at the site.
• Never choose a four-word phrase when a single word will do.
• Display information visually.
• Re-think your layout. The layout maybe creating wasted space.
• When soliciting for newsletter content, give the contributors a word limit.
• Learn which area of your content gets the most clicks, then eliminate the under performing content areas.
• Divide a long issue into Part 1and Part 2.
• Split your newsletter into two publications.
• Reduce or eliminate images.

eINFO – a collection of articles and studies about email marketing.