Tuesday, September 27, 2005

Strategies To Cut Some Length Without Cutting Quality From Your Emails

MailerMailer released an article that provides nine strategies to shorten your e-newsletter without harming the content.
  • Provide digests in the newsletter, post complete articles at the site.
  • Never choose a four-word phrase when a single word will do.
  • Display information visually.
  • Re-think your layout. The layout maybe creating wasted space.
  • When soliciting for newsletter content, give the contributors a word limit.
  • Learn which area of your content gets the most clicks, then eliminate the under performing content areas.
  • Divide a long issue into Part 1and Part 2.
  • Split your newsletter into two publications.
  • Reduce or eliminate images.

eINFO – a collection of articles and studies about email marketing.

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