Tuesday, September 20, 2005

How Long Should You Keep Your Email Newsletter Archives?

Christopher Knight, EmailUniverse.com, answers the question on “How long should I keep my email newsletter archives up?”. Chris responds with a fanatical, “Forever”.

Chris also points out some helpful tips on archiving your email newsletters.
  • You should create one web page of content per article in your email newsletter.
  • Your personal intros should be left for blog fodder or not archived at all on a public website.
  • Attaching dates to the archives can have some people thinking your information is invalid or less valuable.

eINFO – a collection of articles and studies about email marketing.

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