ReturnPath has released a new report, Email Blocking and Filtering Report First Half of 2005. The report notes that 21% of permission-based email did not get delivered to the Inbox as intended during the first half of 2005. ReturnPath notes that this is the first time in threes years that delivery has improved. They attribute this to more companies focusing on email deliverability resolution and new authentication standards being followed.
eINFO – a collection of articles and studies about email marketing.