Thursday, September 15, 2005

Email Out Pulls Catalogs points to a survey by Decision Direct Research, the online research arm of direct marketing service provider Millard Group. The survey found:
  • 81% of respondents reported that they were likely to visit a direct retailer’s Web site after receiving an email
  • About 67% of participants said they read at least three out of four promotional emails they received from direct marketers.

eINFO – a collection of articles and studies about email marketing.

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