Email Out Pulls Catalogs

DirectMag.com points to a survey by Decision Direct Research, the online research arm of direct marketing service provider Millard Group. The survey found:

• 81% of respondents reported that they were likely to visit a direct retailer’s Web site after receiving an email
• About 67% of participants said they read at least three out of four promotional emails they received from direct marketers.

eINFO – a collection of articles and studies about email marketing.