Thursday, September 15, 2005

Best Practices for Your Email Footer

Chief Marketer released an article that provided some helpful best practices when putting together your footer content. They mention beside the obvious CAN-SPAM legal information that one should try and highlight products on the horizon or secondary offers in the footer of the email. They also mention to try and include a phone number to add credibility to your email. The article goes on to provide several suggestions:
  • Add an “about this newsletter” section.
  • Add an :About the company” link
  • Viral elements (refer-a-friend)
  • Promotions for your other email newsletters
  • Teaser copy about content in your next newsletter.
  • Customer feedback link

eINFO – a collection of articles and studies about email marketing.

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