Chief Marketer released an
article that provided some helpful best practices when putting together your footer content. They mention beside the obvious CAN-SPAM legal information that one should try and highlight products on the horizon or secondary offers in the footer of the email. They also mention to try and include a phone number to add credibility to your email. The article goes on to provide several suggestions:
- Add an “about this newsletter” section.
- Add an :About the company” link
- Viral elements (refer-a-friend)
- Promotions for your other email newsletters
- Teaser copy about content in your next newsletter.
- Customer feedback link
eINFO – a collection of articles and studies about email marketing.
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