Six Steps to Ensure Your Email Reaches the InBox

iMedia Connection released an article by Wendy Roth, Lyris Technologies, that provides six steps that will help you ensure your permission-based email gets in the inbox.

• Before sending an email message to your permission-based list, consider carefully if it’s the kind of message your recipients gave you permission to send.
• Slow down your mailing speed in general, or slow it down for the particular domains that are using send limitations to combat spam.
• Get whitelisted
• Make sure you have the right DNS entries for your domain, and that you have SPF and Sender Id records as well.
• Avoid using the CC or BCC to send the same message to multiple recipients.
• Don’t try to trick the spam filters by disguising spammy words with numbers, misspellings or spaces.

eINFO – a collection of articles and studies about email marketing.