Tuesday, September 27, 2005

Six Steps to Ensure Your Email Reaches the InBox

iMedia Connection released an article by Wendy Roth, Lyris Technologies, that provides six steps that will help you ensure your permission-based email gets in the inbox.
  • Before sending an email message to your permission-based list, consider carefully if it’s the kind of message your recipients gave you permission to send.
  • Slow down your mailing speed in general, or slow it down for the particular domains that are using send limitations to combat spam.
  • Get whitelisted
  • Make sure you have the right DNS entries for your domain, and that you have SPF and Sender Id records as well.
  • Avoid using the CC or BCC to send the same message to multiple recipients.
  • Don’t try to trick the spam filters by disguising spammy words with numbers, misspellings or spaces.

eINFO – a collection of articles and studies about email marketing.

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