WhitePaper: 10 Tips to Minimize Email Marketing Mistakes

Connect Direct, released a new whitepaper, “Top 10 High-Tech E-mail Marketing Mistakes”. The whitepaper goes over ten ways your email marketing message may have failed.

• You forgot the offer
• You asked too much of the reader
• Your call to action appears too far down the page
• Your copy was too short (The long vs. short copy debate!)
• You used a cheap list
• You targeted the wrong audience
• Your subject line was too long
• Your subject line was a Yes/No question
• You only offered online fulfillment
• Your landing page was weak

At the end of the whitepaper they give you a few tips top help minimize the risk of email marketing failure.

eINFO – a collection of articles and studies about email marketing.