Friday, July 15, 2005

WhitePaper: 10 Tips to Minimize Email Marketing Mistakes

Connect Direct, released a new whitepaper, “Top 10 High-Tech E-mail Marketing Mistakes”. The whitepaper goes over ten ways your email marketing message may have failed.
  • You forgot the offer
  • You asked too much of the reader
  • Your call to action appears too far down the page
  • Your copy was too short (The long vs. short copy debate!)
  • You used a cheap list
  • You targeted the wrong audience
  • Your subject line was too long
  • Your subject line was a Yes/No question
  • You only offered online fulfillment
  • Your landing page was weak

At the end of the whitepaper they give you a few tips top help minimize the risk of email marketing failure.

eINFO – a collection of articles and studies about email marketing.

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