- You forgot the offer
- You asked too much of the reader
- Your call to action appears too far down the page
- Your copy was too short (The long vs. short copy debate!)
- You used a cheap list
- You targeted the wrong audience
- Your subject line was too long
- Your subject line was a Yes/No question
- You only offered online fulfillment
- Your landing page was weak
At the end of the whitepaper they give you a few tips top help minimize the risk of email marketing failure.
eINFO – a collection of articles and studies about email marketing.