Friday, July 15, 2005

Case Study: Using Email Messages for the Recovery of Abandoned Shopping Carts released a new case study that looks at how to effectively use email to recover abandoned shopping carts (not the ones rolling around in the Publix parking lots!). They give example copies of the emails as well as some additional resources on the topic. Worth checking out! Free registration required to view report.

eINFO – a collection of articles and studies about email marketing.

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