Tuesday, July 26, 2005

Four Things to Check Before Sending Email

In ReturnPath’s latest Email Survival Guide enewsletter they talk about four things to check before sending every email campaign. Here are they are:

  1. Check for Problematic HTML
  2. Verify all links and images appear correctly
  3. Check for spam-like content and spam filter data
  4. View email in popular client readers.

Well apparently ReturnPath did not follow rule 1 and 4. Here is a screen shot of their latest enewsletter from my Gmail inbox. As you see the entire content of the enewsletter is rendering all the way to the right. Nice!

Not an example...actual email sent by ReturnPath.

eINFO – a collection of articles and studies about email marketing.

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