eROI has released their latest email study. Here are some of the key findings:
• Quarterly response rates have declined year over year.
• Midweek seems a safe time to send out email campaigns, with response rates better than on Monday and Friday
• Wednesday has the highest number of clicks (4.1%)
• B2C email has higher read rates on Saturday and Sunday, but uplift in response comes Friday and Saturday
You may want to checked out eROI’s email blog, Email Wars.
eINFO - a collection of articles and studies about email marketing.