Friday, July 29, 2005

7 Email Best Practice Rules For Campaign Quality Control

MarketingSherpa released a new case study, How to Collect More Email Opt-Ins From Your Ecommerce Site: -- B-to-B versus B-to-C Test Results” (Open access until Aug 7, 2005). This case study reveals seven email best practices for campaign quality control:
  • Require double opt-in
  • Go far beyond the usual unsubscribe link…put an unsubscribe link at the top
  • Useful metrics reports
  • Segment by customer behavior
  • Feature key benefits and offer statements in Welcome message
  • Test, Test, Test

eINFO – a collection of articles and studies about email marketing.

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