7 Email Best Practice Rules For Campaign Quality Control

MarketingSherpa released a new case study, How to Collect More Email Opt-Ins From Your Ecommerce Site: -- B-to-B versus B-to-C Test Results” (Open access until Aug 7, 2005). This case study reveals seven email best practices for campaign quality control:

• Require double opt-in
• Go far beyond the usual unsubscribe link…put an unsubscribe link at the top
• Useful metrics reports
• Segment by customer behavior
• Feature key benefits and offer statements in Welcome message
• Test, Test, Test

eINFO – a collection of articles and studies about email marketing.