Webinar: The ROI of Email Relevance

Jupiterwebcasts will be hosting a webinar, “The ROI of Email Relevance: Improving Campaign Results Through Targeting”, on August 17, 2005 at 2pm EST. The topics being covered are:

• What spurs consumers to purchase from email?
• How will the adoption of increasingly relevant targeting tactics impact the email marketing industry?
• Which types of targeting tactics and email campaigns drive the greatest improvements in revenue and net profit?
• Has the ability to efficiently use Web site clickstream data as a targeting attribute finally arrived?
• Which lessons can be learned from early adopters of advanced targeting tactics?

eINFO – a collection of articles and studies about email marketing.