Wednesday, July 27, 2005

Webinar: The ROI of Email Relevance

Jupiterwebcasts will be hosting a webinar, “The ROI of Email Relevance: Improving Campaign Results Through Targeting”, on August 17, 2005 at 2pm EST. The topics being covered are:
  • What spurs consumers to purchase from email?
  • How will the adoption of increasingly relevant targeting tactics impact the email marketing industry?
  • Which types of targeting tactics and email campaigns drive the greatest improvements in revenue and net profit?
  • Has the ability to efficiently use Web site clickstream data as a targeting attribute finally arrived?
  • Which lessons can be learned from early adopters of advanced targeting tactics?

eINFO – a collection of articles and studies about email marketing.

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