- What spurs consumers to purchase from email?
- How will the adoption of increasingly relevant targeting tactics impact the email marketing industry?
- Which types of targeting tactics and email campaigns drive the greatest improvements in revenue and net profit?
- Has the ability to efficiently use Web site clickstream data as a targeting attribute finally arrived?
- Which lessons can be learned from early adopters of advanced targeting tactics?
eINFO – a collection of articles and studies about email marketing.