Jeanniey Mullen, clickz.com, released an article that takes a look at how heatmaps can help you improve your ROI in your emails. Jeanniey goes on to give a couple of “learnings” from her past heatmapping tests.
Jeanniey cites a company called EyeTools. If you have not heard of this company before you need to check out their site. They have plenty of research that provides a lot of insight regarding design and layout. Check it out.
eINFO – a collection of articles and studies about email marketing.
Tuesday, July 26, 2005
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