MailerMailer has a case study on The Greater Yellowstone Coalition (GYC).The case study takes a look at how GYC geographically targets emails to inform subscribers located in specific areas about up-to-the minute legislative actions, wildlife conferences, or local events. GYC has found through geo-targeting that they have gained more subscribers and better conversion rates.
eINFO – a collection of articles and studies about email marketing.
Wednesday, July 13, 2005
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