Tuesday, July 26, 2005

RSS Metrics for eNewsletter Publishers

If you have hopped onto the RSS bandwagon by releasing your eNewsletter via RSS there is something interesting RSS statistics being provided by Pheedo. Pheedo just released their first look at RSS readership patterns. Here are some of the findings to note:
  • Tuesday is the most active, with Saturday the least active in RSS readership
  • Tuesday is the most active day for RSS viewership, feed retrieval and click-throughs.
  • “Morning scanners” view the most content; late-night readers click through more
  • CTR fluctuates from 7 to 11 percent depending on the hour of day.
  • CTR peaks in the late night hours and also in the late afternoon.

eINFO – a collection of articles and studies about email marketing.

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