What is a Transactional Message?

Heather Palmer Goff, Director of ISP Relations and Deliverability for Responsys, explains what constitutes a transactional message in her latest article, Transactional Messages.

• It facilitates, completes, or confirms a commercial transaction that the recipient has agreed to enter into with the sender.
• It provides warranty information, product recall information, or safety or security information about a commercial product or service used or purchased by the recipient.
• It provides any of the following, regarding a subscription, membership, account, loan, or comparable ongoing commercial relationship involving the ongoing purchase or use by the recipient of products or services offered by the sender:
  
  
  
  • Notification concerning a change in the terms
    
  • Notification of a change in the recipient’s standing or status
    
  • Regular periodic statement of account balance
    
  
  
• It provides information directly related to an ongoing employment relationship or related benefit plan.
• It delivers notice of goods or services, typically no-charge updates or upgrades to existing products, that the recipient is entitled to receive under the terms of a transaction that the recipient has entered into with the sender.
  

eINFO – a collection of articles and studies about email marketing.