Monday, January 30, 2006

Returning Trust To Email Marketing

Richard Gingras, co-founder and CEO of Goodmail Systems, released an article on iMedia Connection, “Returning Trust to Email Marketing”. Richard describes the challenges email marketers face in 2006. Here are the challenges he talks about. The article provides some solutions to overcoming these challenges.
  • ISP blocking of images in high volume messages will increase.
  • The use of whitelisting and the level of privileges provided will decline.
  • Domain authentication is an important tool but not a silver bullet.

eINFO – a collection of articles and studies about email marketing.

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