- Two-thirds/one-third rule: More than two-thirds of your email content must be information related to the transaction. The remaining one-third may be for promotional use.
- Do not place any promotional content in the subject line or above the informational content in the message body.
- Ensure the look and feel of the message reflects your other email marketing messages.
- Do not forget to monitor for inbox delivery, and key performance indicators such as open rates, click-through rates, and post-click activity.
eINFO – a collection of articles and studies about email marketing.