Tuesday, January 03, 2006

Report: Travelers’ Use of the Internet

Travel Industry of America and the interactive marketing agency USDM.net recently released their latest findings from their report, Travelers’ Use of the Internet 2005. Here are some of those findings:
  • In the travel space , the most effective online marketing technique that trigger a consumer response:
    - Unsponsored search engine results (36%)
    - Email recommendations by friends or colleagues (34%)
    - Inks to websites (26%)
    - Opt-in emails or newsletters (21%)

eINFO – a collection of articles and studies about email marketing.

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