Monday, January 30, 2006

The Halo Email Effect

“A well designed email will reinforce its message. Researchers suggest a ‘halo effect’ is created by this visual impression. If people feel positive about the design, they are going (to) feel positive about the content of the email.”

An excerpt from Blue Sky Factory blog referencing a recent study in the Journal of Behaviour and Information Technology.

eINFO – a collection of articles and studies about email marketing.

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