Thursday, January 05, 2006

How Does Multivariable Testing Differ From A/B Split Testing?


An A/B test isolates a single page variable and tests two variations against each other.

A multivariable test transcends the limitations of a simple A/B test in two ways:
1. You can test multiple page variables at once.
2. You can use more than two variations for each variable.

eINFO – a collection of articles and studies about email marketing.

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