Using Surveys to Support Your Email Newsletter

CheifMarketer.com article, Support Your E-Zine With Surveys, provides some best practices when trying to elicit feedback from your subscribers through a survey.

• Use short, interactive surveys.
• Start with seven questions and then try surveys with varying length to determine the ideal number of questions for your audience.
• Send a text message with a link to the survey from online.
• If you intend to survey often, ask your subscribers to specifically opt-in to be a participant in your surveys.
• Embedded forms yield higher response rates. (I would advise staying away from this since there are several render issues in various email applications with forms.)

eINFO – a collection of articles and studies about email marketing.