Thursday, January 05, 2006

Using Surveys to Support Your Email Newsletter article, Support Your E-Zine With Surveys, provides some best practices when trying to elicit feedback from your subscribers through a survey.
  • Use short, interactive surveys.
  • Start with seven questions and then try surveys with varying length to determine the ideal number of questions for your audience.
  • Send a text message with a link to the survey from online.
  • If you intend to survey often, ask your subscribers to specifically opt-in to be a participant in your surveys.
  • Embedded forms yield higher response rates. (I would advise staying away from this since there are several render issues in various email applications with forms.)

eINFO – a collection of articles and studies about email marketing.

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