AOL is moving away from their IP-based Enhanced Whitelist and moving towards to Goodmail’s cryptographic CertifiedEmail program. The CertifiedEmail program should be fully implemented by AOL by June 30, 2006. AOL will add a ”trust symbol” to messages sent by Goodmail’s CertifiedEmail senders. Goodmail will charge marketers a fraction of a cent per message sent.
David Daniels, Jupiter Research, provides several reason why a move to third-party reputation programs is going to replace whitelisting. Read David’s post, “AOL Phases Out Enhanced Whitelist, Moves to Certified Email”.
Other source: AOL to Implement E-mail Certification Program, Clickz
eINFO – a collection of articles and studies about email marketing.
Monday, January 30, 2006
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