Silverpop released the second installment of their 2005 Retail Email Marketing Study, Phase II: Message Content and Creative Design. The second installment examines the marketing messages sent and reviews various aspects such as message design, frequency, and personalization.
Here is Phase I: Registration Practices if you missed it.
Phase III: Opt-Out Practices will be released in January.
eINFO – a collection of articles and studies about email marketing.
Categories: Design, Frequency, Email, Marketing, Blog, eINFO