Tuesday, November 01, 2005

How To Maximizing Email Welcome Message

Cardcommunications released an article, "The Power of the Welcome Message". The article provides eight tips to maximize your email welcome message.
  • Maintain an email archive and direct new subscribers to it via the welcome email.
  • Offer coupons via the welcome message.
  • If your audience wnats to be the first to know about new trends, offer special reports or whitepaper downloads via the welcome message.
  • Reinforce the importance of adding your email to the new subscriber's address book.
  • Include a link to your privacy policy.
  • Encourage new subscribers to forward the email on.
  • Include your contact info.
  • Develop a special welcome series of emails.

eINFO - a collection of article and studies about email marketing.

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