- Maintain an email archive and direct new subscribers to it via the welcome email.
- Offer coupons via the welcome message.
- If your audience wnats to be the first to know about new trends, offer special reports or whitepaper downloads via the welcome message.
- Reinforce the importance of adding your email to the new subscriber's address book.
- Encourage new subscribers to forward the email on.
- Include your contact info.
- Develop a special welcome series of emails.
eINFO - a collection of article and studies about email marketing.
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