3 in 5 Companies Are Planning To Spend More On Email

A new report, 2005 Executive Report: Target Marketing Priorities Analysis, was released by CSO Insights. Here are some of the findings:

• 3 in 5 companies are planning to spend more on email
• 41% of respondents described email marketing as “mission critical”
• 53% believe their own customer data are at least 75% accurate.
• 40% believe that less than half their prospect data are correct.

eINFO – a collection of articles and studies about email marketing.