Monday, November 14, 2005

Study: Industry Specific Open and Click Rates

MailerMailer released a supplemental report, Industry-Specific Open and Click Rates per Day. This report is a supplement to their previously released Email Marketing Metrics Report: H1 2005. The report looks at the unique open and click rates of six different industries: Consumer, Entertainment, Media, Nonprofit, Retail, and Small Business.

eINFO - a collection of articles and studies about email marketing.

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