Six Tips to Make HTML Email Look Right

Wendy Roth, Lyris, released an article, Six Tips to Make HTML Email Look Right, on iMedia Connection. Here are Wendy’s six tips:

• Use inline styles or HTML tags
• Keep background colors light and text dark
• Validate your HTML
• Put scripts, forms or flash on your website, not in your email
• Put critical information in text, not images
• If using a postcard for single message, put it in an image (Not so sure about this one?)

eINFO – a collection of articles and studies about email marketing.

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