Wednesday, November 16, 2005

Six Tips to Make HTML Email Look Right

Wendy Roth, Lyris, released an article, Six Tips to Make HTML Email Look Right, on iMedia Connection. Here are Wendy’s six tips:
  • Use inline styles or HTML tags
  • Keep background colors light and text dark
  • Validate your HTML
  • Put scripts, forms or flash on your website, not in your email
  • Put critical information in text, not images
  • If using a postcard for single message, put it in an image (Not so sure about this one?)

eINFO – a collection of articles and studies about email marketing.

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