MarketingSherpa released an executive summary, 4 Key Email Marketing Alerts for 2006. This a breif snapsnot from their Email Marketing Benchmark Guide 2006.
Alert 1 - Marketers using advanced tactics (A/B offer test, segmentation, ...) have higher open and response rates versus those marketers that do not.
Alert2 - The presence of an image can have a hugh impact in how much time people's eyes spend reading the copy of the ad.
Alert 3 - New contacts respond more often in the first 30 days. After 60 days, response seems to level off.
Alert 4 - A great deal of emails ar estill being blocked by filters.
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