Standardizing the Email Feedback Loop

Kirill Popov, EmaiLabs, points to a new standard to enable all ISPs to provide feedback loops without having to design a mechanism from scratch. The best thing that the Extensible Format for Email Feeback Report is that it will allow ISPs to include an "Unsubscribe" button next to their "Report Spam" button.

eINFO - a collection of articles and studies about email marketing.

Categories: deliverability, email, email marketing, email marketing blog, eINFO