3 in 5 Companies Are Planning To Spend More On Email

A new report, 2005 Executive Report: Target Marketing Priorities Analysis, was released by CSO Insights. Here are some of the findings:

• 3 in 5 companies are planning to spend more on email
• 41% of respondents described email marketing as “mission critical”
• 53% believe their own customer data are at least 75% accurate.
• 40% believe that less than half their prospect data are correct.

eINFO – a collection of articles and studies about email marketing.

Bronto Releases Real-Time Industry Email Stats

Bronto Software has a pretty cool email stat site that…

“…provides weekly updates to our most current email marketing statistics (based on trailing three-month data). Compare your email marketing results with this evolving benchmark data to evaluate your performance and identify emerging industry trends.”

eINFO – a collection of articles and studies about email marketing.

WebMail Blog Added to My Email Marketing Blog Roll

Webmail.us company blog has been added to my email marketing blog roll. Buried in one of Pat Mathews' posts is a link to Bill Boebel, CTO of Webmail.us.

Check out my email marketing blog roll.

eINFO - a collection of articles and studies about email marketing.

WhatCounts Blog Added to Email Marketing Blog Roll

WhatCounts company blog. Features four blogs.
• David Gellar – CEO & President
• Brian Ratzliff – VP of Business Development
• Simon Mutlu – Director of Sales
• Justin Foster – Employee

Check out my email marketing blog roll.

eINFO - a collection of articles and studies about email marketing.

Four Key Email Marketing Alerts From MarketingSherpa

MarketingSherpa released an executive summary, 4 Key Email Marketing Alerts for 2006. This a breif snapsnot from their Email Marketing Benchmark Guide 2006.

Alert 1 - Marketers using advanced tactics (A/B offer test, segmentation, ...) have higher open and response rates versus those marketers that do not.

Alert2 - The presence of an image can have a hugh impact in how much time people's eyes spend reading the copy of the ad.

Alert 3 - New contacts respond more often in the first 30 days. After 60 days, response seems to level off.

Alert 4 - A great deal of emails ar estill being blocked by filters.

eINFO - a collection of articles and studies about email marketing.

Categories: Design, Deliverability, Email, Marketing, Blog, eINFO

Email Marketing Blog Roll

• Best Practices in B2B Email Marketing


• BeTuitive


• Campaign Monitor Blog


• Chris Baggott's Email Best Practices


• Chris Price


• David Daniels - JupiterResearch


• Drainage Link Tank


• Email News Today


• Email Universe


• eROI - The Email Wars


• eROI - Email Days


• eROI - Return on Subscriber


• Eugenio La Mesa's Blog on Email Marketing


• Fixing Email Weblog


• flyte


• Jordan Ayan, Subscribermail


• Loop's eNewsletter Marketing Spot


• MindComet - Email Marketing Voodoo Blog


• No Man Is An Iland


• OnlyOnce


• Return Path


• SubscriberMail Email Marketing News


• The Quiet Revolution in Email Marketing


• VerticalResponse


• WhatCounts

Study:2005 Retail Email Marketing Study Phase II

Silverpop released the second installment of their 2005 Retail Email Marketing Study, Phase II: Message Content and Creative Design. The second installment examines the marketing messages sent and reviews various aspects such as message design, frequency, and personalization.

Here is Phase I: Registration Practices if you missed it.

Phase III: Opt-Out Practices will be released in January.

eINFO – a collection of articles and studies about email marketing.

Categories: Design, Frequency, Email, Marketing, Blog, eINFO

Preference Prove Profitable for Email Marketers

SilverPop released an article, Preference Prove Profitable for Email Marketers. The article goes over some dos and don’ts when creating a preference page.

eINFO – a collection of articles and studies about email marketing.

Categories: Relevance, Email, Marketing, Blog, eINFO

Email Marketing Benchmark Guide 2006

MarketingSherpa released their latest Email Marketing Benchmark Guide. Check it out!

eINFO – a collection of articles and studies about email marketing.

Categories: Stats, Email, Marketing, Blog, eINFO

Six Tips to Make HTML Email Look Right

Wendy Roth, Lyris, released an article, Six Tips to Make HTML Email Look Right, on iMedia Connection. Here are Wendy’s six tips:

• Use inline styles or HTML tags
• Keep background colors light and text dark
• Validate your HTML
• Put scripts, forms or flash on your website, not in your email
• Put critical information in text, not images
• If using a postcard for single message, put it in an image (Not so sure about this one?)

eINFO – a collection of articles and studies about email marketing.

Categories: Design, Email, Marketing, Blog, eINFO

Group To Develop Best Practices for Opt-In Lists

MediaPost Publications (free subscription required) released an article that talks about the new trade group, Online Lead Generation Assocation, Inc.. This trade group is trying to develop best practices for gathering the opt-in email lists that are sold to third parties.

eINFO – a collection of articles and studies about email marketing.

Categories: List, Management, Email, Marketing, Blog, eINFO

MindComet - Email Marketing Voodoo Blog

MindComet maintains a blog on email marketing that is worth checking out.

eINFO – a collection of articles and studies about email marketing.

Categories: Email, Marketing, Blog, eINFO

JupiterResearch - David Daniels Blog

David Daniels, Research Director at JupiterResearch, maintains a blog on email marketing. Read David Daniels bio.

eINFO – a collection of articles and studies about email marketing.

Categories: Email, Marketing, Blog, eINFO

The ROI of Email Relevance

Responsys is providing a free copy of the JupiterResearch report, The ROI of Email Relevance. Here is the executive summary from JupiterResearch.

Few marketers rank relevance as a top-three e-mail marketing goal, even though it drives 60 percent of consumers who make immediate e-mail purchases. Tactics that improve relevance (e.g., life cycle marketing, behavioral targeting, triggering) deliver substantially higher improvements in revenue and net profits than do broadcast mailings.

Key Questions

• What spurs consumers to purchase from e-mail?
• How will the adoption of increasingly relevant targeting tactics impact the e-mail marketing industry?
• Which types of targeting tactics and e-mail campaigns drive the greatest improvements in revenue and net profit?
• Has the ability to efficiently use Web site clickstream data as a targeting attribute finally arrived?
• Which lessons can be learned from early adopters of advanced targeting tactics?

eINFO – a collection of articles and studies about email marketing.

Categories: Relevance, Email, Marketing, Blog, eINFO

Study: Industry Specific Open and Click Rates

MailerMailer released a supplemental report, Industry-Specific Open and Click Rates per Day. This report is a supplement to their previously released Email Marketing Metrics Report: H1 2005. The report looks at the unique open and click rates of six different industries: Consumer, Entertainment, Media, Nonprofit, Retail, and Small Business.

eINFO - a collection of articles and studies about email marketing.

Categories: Trends, Click, Open, Rate, Email, Marketing, Blog, eINFO

Study: eROI Q3 2005 Email Statistics

eROI released a new study, Q3 2005 Email Statistics By List Size, that takes a look at read/click trend data by list size. The paper breaks the list sizes into micro-mailers (<5000), small mailers (5000-24999), midsize mailers (25000-49999), and large mailers (>200000).

eINFO - a collection of articles and studies about email marketing.

Categories: Deliverability, Email, Marketing, Blog, eINFO

Lyris Q3 2005 ISP Deliverability Report Card

Lyris released their latest ISP Dleivery Report Card. The report found that US and European ISPs and ESPs gross email deliverability fell slightly from Q2 rate of 90% to 87% in Q3. The report also notes that the overall (combined) rates of false positive spam filtering continued to drop froma Q2 average of 1.4% to just 1.2% in Q3.

eINFO - a collection of articles and studies about email marketing.

Categories: deliverability, email, email marketing, email marketing blog, eINFO

Re-Opting In An Old Email List

Loren McDonald, EmailLabs, looks at the question of "How Do I Re-Opt In My Email List?". Loren provides some basic guidelines on how best to handle on old permission-based opt-in email list. Good insight.

eINFO - a collection of articles and studies about email marketing.

Categories: list management, email, email marketing, email marketing blog, eINFO

How To Get Whitelisted

Loren McDonald, EmailLabs, released an article, "How to Get on a Whitelist". Loren provides some guidance on how to get whitelisted on Yahoo! Mail and AOL. He also provides some tips on how to get your recipient's to whitelist.

eINFO - a collection of articles and studies about email marketing.

Categories: isp relations, whitelists, email, email marketing, email marketing blog, eINFO

Three Factors That Affect Email Open Rates

Pete Lustig, Loop Consulting Group, provides three factors that affect your email open rates. Read his blog post on this topic.

eINFO - a collection of articles and studies about email marketing.

Categories: email open rates, email, email marketing, email marketing blog, eINFO

Three Email Subscriber Acquistion Tips

Chief Marketer released an article, "Three Subscriber Acquisition Tips". Here are the tips that they provided.

• Encourage to forward your newsletter to friends.
• Every email and every subscriber form should cross-promote all other email newsletters you publish.
• Ask for subscriptions in non-marketing emails.

eINFO - a collection of articles and studies about email marketing.

Categories: acquisition, email, email marketing, email marketing blog, eINFO

How To Maximizing Email Welcome Message

Cardcommunications released an article, "The Power of the Welcome Message". The article provides eight tips to maximize your email welcome message.

• Maintain an email archive and direct new subscribers to it via the welcome email.
• Offer coupons via the welcome message.
• If your audience wnats to be the first to know about new trends, offer special reports or whitepaper downloads via the welcome message.
• Reinforce the importance of adding your email to the new subscriber's address book.
• Include a link to your privacy policy.
• Encourage new subscribers to forward the email on.
• Include your contact info.
• Develop a special welcome series of emails.

eINFO - a collection of article and studies about email marketing.

Categories: tips, email, email marketing, email marketing blog, eINFO

Standardizing the Email Feedback Loop

Kirill Popov, EmaiLabs, points to a new standard to enable all ISPs to provide feedback loops without having to design a mechanism from scratch. The best thing that the Extensible Format for Email Feeback Report is that it will allow ISPs to include an "Unsubscribe" button next to their "Report Spam" button.

eINFO - a collection of articles and studies about email marketing.

Categories: deliverability, email, email marketing, email marketing blog, eINFO

Make Your Email More Preview Pane/Disabled Image Friendly

EmailLabs released its findings from their latest surevy. The survey looked at how B2B used their preview panes to view email messages. The biggest finding was that the most valuable real estate in a newsletter has shrunk to just the top left 2 to 4 inches (the only area visible in both horizontal and vertical preview panes. This article goes over some actionable steps to mak eyour email mor epreview pane/diabled images friendly.

eINFO - a collection of articles and studies about email marketing.

Categories: design, email, email marketing, email marketing blog, eINFO