SilverPop commissioned JupiterResearch to write a research paper on why we should be heading towards RSS in the email marketing age. The paper goes on to outline several factors that are affecting emails ability to market to consumers. The paper states the typical barriers that email is facing and what RSS can overcome. This study comes with SilverPops marketing ad for their new product RSSDirect.
eINFO - a collection of articles and studies about email marketing.
Categories: rss, email, email marketing, email marketing blog, eINFO