Choosing an Email Vendor Based on Deliverability Performance

Justin Foster, WhatCounts, provides some insightful ranting and raving about how to sift through those marketing messages from Email Service Providers who proclaim that their email deliverability rates are the highest.


Also check out Matt Blumberg's (ReturnPath) "Response to a Deliverability Rant" reply about this.

eINFO - a collection of articles and studies about email marketing.