Wednesday, October 12, 2005

Report: Email Blocking and Filtering First Half of 2005

ReturnPath released a new report, Email Blocking and Filtering Report First Half of 2005. The report notes:
  • 21% of permission-based email did not get delivered to the Inbox as intended during the first half of 2005.
  • Gmail and Excite blocked the most permission-based email, at 39% each.

The report also provides 10 keys to help improve better email deliverability.

eINFO - a collection of articles and studies about email marketing.