Thursday, October 06, 2005

Silverpop Looks At Branding In Their Latest Email Study

Silverpop released some of it findings from their “2005 Retail Email Marketing Study”. They noted:
  • 8% of the emails showed an email address in the “from” field instead of text showing the company’s name.
  • 9% of the emails did not position the company logo in a prominent, above-the-fold position.
  • 43% of retailers used a postcard style format.
  • 17% added columns or rows below a single pane of images
  • 14% used a long column of product photos and text.
  • Those companies that sent more than one email during the course of a month, 56% changed formats. Silverpop notes that consistent layout designs can reinforce branding.

eINFO – a collection of articles and studies about email marketing.

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