The subject line is the second biggest motivator (behind “from” line) for recipients to open your email. Combine that with only having three seconds and six words to grab the attention of the recipient. This is recipe for your email to tank. Karon Thackson, Copywritingcourse.com, provides three types of subject lines that have been proven to be successful.
Make a offer
State a benefit
eINFO – a collection of articles and studies about email marketing.
I am an Internet marketing, search engine optimization (SEO), and social media specialist. I have a strong interest in the social micro-blogging platform, Twitter. Follow me on Twitter @brentnau or find me on Google+ Brent Nau +