Thursday, October 06, 2005

How Bad Do These Subject Line Suck?

The subject line is the second biggest motivator (behind “from” line) for recipients to open your email. Combine that with only having three seconds and six words to grab the attention of the recipient. This is recipe for your email to tank. Karon Thackson,, provides three types of subject lines that have been proven to be successful.
  • Make a offer
  • State a benefit
  • Evoke curiosity.

eINFO – a collection of articles and studies about email marketing.

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