Thursday, October 06, 2005

What Do I Put In My Email Footer?

Elaine O’Gorman, Silverpop, wrote an article in BtoB E-Mail Marketer Insight covering what to include in your enewsletter’s footer (besides the legally required physical address and opt-out information).
  • Explain why your recipient is receiving this message. “This message was sent to you because you asked for new product announcements from Company X.”
  • Customer service contact. Do not forget to include a local number as well as a toll-free number.
  • Privacy statement
  • Copyright statement
  • Trademark

eINFO – a collection of articles and studies about email marketing.

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