What Do I Put In My Email Footer?

Elaine O’Gorman, Silverpop, wrote an article in BtoB E-Mail Marketer Insight covering what to include in your enewsletter’s footer (besides the legally required physical address and opt-out information).

• Explain why your recipient is receiving this message. “This message was sent to you because you asked for new product announcements from Company X.”
• Customer service contact. Do not forget to include a local number as well as a toll-free number.
• Privacy statement
• Copyright statement
• Trademark

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